I saw a Sneakers advertisement in 2009 on TV. "Love/Hate" was the slogan of the campaign.
Unlike other advertisements focus on the sports stars and their successful stories.
The shoes were introduced in stories of common runners who faced discouragements.
The commercial didn't mention that the actors had overcome discouragements. It just said they were strggling everyday without giving up. It touched me because I had similar experiments.
The advertisement seems made a connection between me and the brand. So I 'm attracted by this advertisement.
在2009年,我看到電視上的一個運動鞋廣告. 廣告的標語是 "love/hate".
有別於其他廣到使用運動明星和成功的故事為題材. 這運動鞋廣告以平凡跑者會遇到的挫折為故事. 其內容並未提及廣告中的主角克服了這些難關.只敘述他們不段的努力且不放棄. 因為我有過類似的(運動)經驗,所以對這廣告很有感觸. 看完後似乎覺得我和這品牌間有了連結. 這就是我被這廣告吸引的原因
